Updated: 2025-05-14 13:53:35
If you’re planning a trip to Japan or returning temporarily, how will you connect to the internet? Having a stable connection is very useful for searching tourist information, using map apps, and updating social media during your stay. One option that’s been getting a lot of attention recently is the eSIM. It’s convenient because you don’t need to physically insert a SIM card — you can buy and set it up online. However, even if a service says “unlimited,” there are some important things to be careful about. In this article, we’ll compare eSIM services in Japan that claim you can use data freely, and explain how to choose the right one.
When you hear “unlimited data,” you may think there are no speed limits no matter how much you use. But with many services — especially short-term prepaid types — it’s often not truly unlimited.
“FUP” stands for “Fair Usage Policy.” It’s a rule to keep network quality stable so that one user’s heavy data use doesn’t affect others.
Even if the plan says “unlimited data,” if you go over a set amount of data per day or within a certain time, your speed may be heavily restricted. This is a FUP restriction. The limit (like 3GB per day or 60GB in 30 days) depends on the provider and the plan. It’s important to understand that “unlimited” doesn’t always mean truly unlimited.
The best plan for you depends on how much data you’ll need during your stay in Japan.
Think about how you’ll use your phone and estimate the data you need. That will help you choose the right plan.
Here we compare major eSIM services that offer “unlimited data” or something close. As mentioned earlier, many of these services do have FUP limits.
Service Name | Network | 5 Days | 7 Days | 10 Days | 14 Days | 15 Days | 30 Days | 31 Days | FUP |
---|---|---|---|---|---|---|---|---|---|
CDJapan Rental | docomo | 2800 yen | - | 5000 yen | - | 6300 yen | - | 7900 yen | FUP 3GB/day |
Holafly | KDDI | 3090 yen | 4290 yen | 5490 yen | 6990 yen | 7490 yen | 10990 yen | 11190 yen | FUP applies |
GigSky | docomo | 4188 yen | - | - | 8668 yen | - | 13003 yen | - | FUP 2.5GB/day |
Ubigin | docomo | - | 4200 yen | - | - | - | 12600 yen | - | FUP: 15GB/7 days, 60GB/30 days |
Sakura Mobile | KDDI | - | 5500 yen | 6600 yen | - | 8250 yen | 14850 yen | - | FUP applies |
* Prices may change. Please check the official website for the latest info.
* The details of FUP vary by service. Be sure to read the terms and conditions of each provider.
As you can see in the table, each company offers different durations, prices, and FUP rules. For example, CDJapan Rental has 3GB/day, GigSky has 2.5GB/day, and Ubigi has 15GB for 7 days or 60GB for 30 days. Holafly and Sakura Mobile mention “unlimited” on their websites, but their provider KDDI actually enforces a FUP. Since the exact limits aren’t clear, please check their official websites.
Compare the plans based on how long you’ll stay in Japan, how much data you’ll need, and your budget.
docomo’s network has wide and stable coverage all across Japan. KDDI is good for fast connections in cities and some areas. If you plan to travel around Japan, docomo is a good choice.
The biggest benefit of eSIM is that you can buy and set it up online. Unlike physical SIM cards that you have to buy at the airport or in stores, it’s highly recommended to buy and set up your eSIM before departure. If you do it in advance, your phone will connect as soon as you land in Japan. That makes it easy to search transportation, contact your hotel, or communicate with others right away. Even if there’s a problem, you can use airport Wi-Fi to fix it before leaving your home country.
To use your eSIM smoothly, be sure to check the following before you come to Japan.
Make sure your smartphone supports eSIM and is unlocked.
How to check eSIM support on iPhone:
For Android, you can usually check under “About phone” or “SIM status” in the settings.
To buy an eSIM or make reservations and purchases in Japan (like Shinkansen tickets or event tickets), online credit card payment is often needed. In many cases, you’ll be asked for extra verification through “3D Secure.”
If your 3D Secure is set to use SMS to a mobile number that doesn't work in Japan, you won’t receive the code and won’t be able to complete the payment.
Before coming to Japan, check the 3D Secure settings for your credit card on your card provider’s website. If possible, change it from SMS to email authentication. That way, you can use online payment smoothly in Japan.
Having a good mobile connection is very important for a smooth stay in Japan. eSIMs are easy and convenient, but don’t just trust the word “unlimited” — check if there’s a FUP and what the limits are.
Choose the best eSIM plan based on how long you’ll stay and how you’ll use your phone. Prepare before you come, and enjoy a comfortable stay in Japan!